Writing
Four publications. One obsession: how technology finds its market.
The thinking behind the method, published in the open. Positioning and go-to-market at Marketing for Grownups, AI economics at The Intent Layer, frontier tech at Beeps & Breakthroughs, and the craft of clear thinking at Intellectual Capital.
01
Marketing for Grownups
marketingforgrownups.org
Marketing fundamentals for technical founders who would rather be building.
Read everything
Right Too Early
Being early and being wrong produce the same bank balance.
Filed Under Nothing
Buyers sort you into a category before they evaluate anything.
Find Your Wedge
Look for the expense your customer is already paying, not the smallest slice of your vision.
The Room You're Not In
The people who decide whether to buy your product will do it without you there.
Bezos Sent Him Back to the Customer
A few uncomfortable conversations cost less than building an elegant answer to the wrong problem.
Cheap to Build, Expensive to Keep
The new economics of software in an age of effortless creation.
Jevons Was Right About Your Token Bill
How cheaper models manufacture demand you didn't plan for.
Decoding the AI Cost Curve
A framework for understanding what actually drives spend once automation reaches millions of users.
Model Arbitrage
Once routing is table stakes, the advantage shifts to knowing the cheapest execution path that clears each task's quality bar.
41 Curated Talks on Agentic Engineering
Foundational concepts, architecture patterns, the verification problem, and context, in one syllabus.
03
Beeps & Breakthroughs
beepsandbreakthroughs.com
The AI and robotics intelligence brief.
Read everything
The Autonomy Myth
What happens when a robot is honest about the problems it can't solve.
Who Pays for the Intelligence Factory?
Why the fight over AI's future is moving from the chip fab to the public utility commission.
One Mountain, Six Tigers
DeepSeek forced a harsher sorting of China's six AI tigers. In the end, the old proverb's logic wins.
The Airline Hiding Inside the Cloud
How a quiet memory-chip hedge revealed that AI infrastructure runs on airline economics, not software margins.
The Cloud Was the Easy Part
The fight over who controls the machines, the data, and the worldview inside them.
04
Intellectual Capital
intellectualcapital.to
Essays on productivity, curiosity, and ideas.
Read everything
AI is an Honesty Machine
It doesn't make your thinking better. It reveals the quality of what you bring to it.
An Ode to Idempotency
The elevator button knows something you don't.
Context-Switched to Death
Why attention feels impossible now, and the tested habits that bring it back.
The Deadly Embrace
The hidden structure of gridlock.
Two Kinds of Better
The hidden difference between making something better and making the right thing.
Work with us
Like how we think? Let's put it to work.
The essays are the free version. A working session is where the same thinking gets applied to your product, your market, and your narrative.